When it comes to becoming a highly successful and sought after makeup artist you need to provide a beautiful experience for your client.
This includes understanding our client’s needs and translating that into a gorgeous and flawless makeup that makes your client feel like the best possible version of themselves.
We will cover the 4 key trending components of flawless makeup which are
building a flawless canvas with wearable highlight + contouring techniques
crating a modern smokey eye (a universal that all your clients will love)
framing the face with symmetry brows to suit your client
completing the looks with false lashes application
But before we get into makeup we need to look at ourselves as the success or failure of our business is completely dependant on these factors.
We will cover 4 strategies that will fast track your personal & professional development which has established award-winning makeup artist & owner of Priceless Beauty in her success.
You will learn about social marketing for your beauty business including an overview of the following platforms.
Youtube
Email Marketing
Google Business Account
Tiktok
You will have a better understanding of which social platform if best for your audience & how to brand your business to speak to your ideal client by creating a personalized client avatar. We will dig digger into Instagram helping you to create a strong visual platform that engages, inspires & educates your audience turning into raving fans.
If you want to uncover the secrets to creating flawless makeup looks & become a successful beauty professional this course is for you!
“Define success on your own terms, achieve it by your own rules, and build a life you’re proud to live.”
Before I opened my own salon I used to find it hard to ask for help.
I quickly started to realize that there was A LOT I didn't know about running a business. I have a few family members who have achieved (in my eyes) happiness & success in their lives, so I began to reach out to them. I was surprised at how open & willing they were to share advice with me.
I now have a number of people who I considered mentors in my life whom I trust & speak to regularly. I would highly suggest you put any fear of rejection or pride aside as I did & start connecting with people who you admire in your circle.
If you don't know anyone there are many business coaches online & in your local community, you could hire to assist you.
I now offer mentoring for beauty entrepreneurs. As a student, you receive a 30-minute complimentary video call with myself. You can redeem up to 3 months after you have completed the course.
I think we can all agree that when we decide we want to do makeup we want to be successful.
But, what does that really mean?
It can be different for everyone.
Determine your goals. This will help you reach your destination much quicker.
Let us look at how we can do this.
Mindset is everything.
If you find yourself not aware of your mindset or that you know this is an area you struggle with.
Take action & starting implementing healthy mindset habits to help strengthen this very important aspect of yourself which ultimately plays a vital role in your happiness & success.
Persistency is probably the most important virtue because without this we simply can't effectively practice any other consistently.
Let's review some action items that can help us build our persistence.
It always makes me sad when I see talented & driven people working in a field or has chosen a career path for the wrong reasons. This can happen for a multitude of reasons which may have seemed beyond their control at that time. However, at the end of the day, we are all responsible for ourselves & the choices we make. We have the right to be happy & do what we love!
Would it not only make sense that if you loved your job that it would be beneficial in a multitude of ways?
When you enjoy doing something, you feel fulfilled, you are going to be a lot more enthusiastic about that line of work.
You will be excited to get out of bed each day, this energy can be felt by your clients.
You can then pass this positive experience to them & they will remember how you made them feel.
If doing makeup excites you, fulfills you & you enjoy the time you spend with women, making them look & feel more beautiful then you are headed in the right direction.
Let's dig a little deeper to see how serious you are about your career as a makeup artist.
Please note there are NO wrong answers. It is more about self-awareness.
This will help you to see your areas of strength as well as areas that you can continue to develop.
Smokey Eyes are a classic look that every makeup artist should know how to execute & well.
We are going to go into depth on how to interpret the smokey eye request
How to choose the right colors & placement
Which brush to select & why
How to hold your brushes
Direction & blending of products & more
Creating your customer avatar is the first step in creating a strong marketing strategy.
Your brand is what the consumer will recognize you by.
Creating a strong brand that speaks to you client will help
you attract your ideal clients
grow an audience
allow your business to look more professional and esthetically pleasing online
We are going to review & create a brand "vibe" for your business
There are so many platforms to choose from when considering social marketing. I will outline the most popular.
Do not feel overwhelmed to do them all. Focus on a few at a time & build your audience & understanding of how they will work best for your business.
I will outline the benefits of the most popular ones as well as a few tips & how to get started.
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